The second retail partner in our inspiration Q&A series called Retail Spotlight is Prim Pop in Pleasanton, CA. We’re working our way up the West Coast before heading across the country (and abroad), and it felt fitting to feature this beautiful and well-curated space in a small sunlit California town. Owner Marissa gave us some background info on how it all started and what’s so great about her space.
How did the idea come to you to open Prim Pop?
Most of my customers have kiddos that loved coming into POP’s sister store, PRIM, just to play in our pretend kitchen, which I set-up in the back fitting room area to entertain them while their parents shop. It ended up being such a hit, and many children started asking when we were going to carry clothes in their sizes. But it wasn’t just the littles; most of our loyal customers have children of all ages that wanted to dress like their moms. I pride myself in listening to what my customers really want. Around the time that one of our go-to brands introduced a Tween line, the space for another store became available just a couple doors down (about a year and a half ago) and we jumped on it!
How do you select the brands you carry?
It’s extremely important to me to source unique kids’ clothes that you can’t find at Target. I seek out brands that are thoughtful: made responsibly in the U.S.A. and in super-soft fabrics and comfortable silhouettes. I also love lines that are unisex and easy to mix and match.
What is your favorite thing about running your store?
I enjoy offering not only products but also activities that bring families together. Once we opened POP’s doors, we knew we had to have a larger play area in the back, similar to our sister store’s. We currently have a tee-pee and large TV, and host Story Time every weekend with arts and crafts. But the best part is watching the children we know and love in the community grow—it’s so sweet when they come in just to say hello and ask for a balloon!
If we had one day in your hometown, where should we visit?
We’re lucky to call this picturesque small town home, and are located in the heart of downtown Pleasanton. If you were to come visit on a weekend, we’d have you check into the iconic Rose Hotel; take a stroll down Main Street, where you can pop into POP during our Saturday Story Time; visit our sister store a few doors down, where a backyard event is most likely taking place; and continue on around the corner to Meadowlark Dairy for some of the best old-fashioned ice cream!
You can find out more about Prim and peruse all of the new Rylee & Cru SS17 collection on their site here.